If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save… Read More »9 Tips on How to Write Headlines for Ads
“Change is inevitable. Growth is optional.” — John C. Maxwell. Nothing is constant in human existence, except change. Those who most believe in change —… Read More »What exactly is Digital Transformation?
There are several Copywriters. Some are generalists, others are specialists. Whether one is better than the other, I cannot say. What I do know is… Read More »How To Hire A Health And Wellness Copywriter Without Stress
Optimizing your healthcare practice website for higher conversion rates (CR) is as important as running ads. Many people overlook conversion rate optimization (CRO) in their… Read More »How To Optimize Your Healthcare Practice Website for Higher Conversion Rates
What comes to mind when you hear “Call To Action”, or CTA? Do you see a monstrous button with bolded text screaming click me?? A… Read More »9 Great Tips To Optimize Your Calls To Action For Higher Conversion
In every conversion process, there are several moving parts. And while all of these parts are important, some are considered more important than the others.… Read More »What Is Call To Action And How Do You Write One?
Some months ago, I had several chores on my hands. Some, one-off. Others, persistent. I was taking online courses, in talks with clients, and writing… Read More »How Power Naps Affect Productivity (And How To Regularly Take Naps)
Any content marketing strategy not based on data gathered from keyword research is bound to fail. Such plans are based on the “set and pray”… Read More »How to Do Keyword Research for Health and Wellness Businesses
It’s so discouraging, isn’t it? To start a website for your healthcare business but instead of ranking on search engines and benefit from the magical search… Read More »How to Optimize your Health and Wellness Website for Search Engines.